There are many resources that can be used to advertise your business and contact potential customers. In this digital age of automation, telemarketing is something that is still a standout among the best methods in getting your product or your promotion out to your targeted audience.
Despite the fact that telemarketing has been used for a long time, it is still a solution for some marketing needs for a wide variety of businesses. Just because it has been utilized for quite a while does not imply that it must be changed. It works and it works as it should be.
Here are 5 reasons why telemarketing is STILL essential to any business searching for development:
1. Hit Your Target Audience
As your target audience shifts and evolves, your strategy may change. Get ahead of the curve, and you’ll also be one step ahead of your competition. With telemarketing, you can contact a particular target audience. Concentrating on the people that will be interested in your business and products or services you have to offer.
Knowing who you’re targeting, and continually refining it, will guarantee you’re on the right track.
2. Get Quick Response
At the point when conversing with a customer, they give you quick feedback whether it’s positive or negative. Having the means to figure out a customer’s reaction will give you an idea of what works, what doesn’t work and what they like and don’t like.
3. The Personal Touch
Telemarketing provides customers with a physical response from a genuine person which allows for a connection to be made, developing a connection to make trust a between a business and their customer.
A quick call to a target lead can give you the information you need to know. Conversations over the phone with leads can help you to better qualify that lead. You can ask questions surrounding objections, budget, and more.
4. Offer Over and Over
Telemarketing allows you to generate immediate leads and also have the opportunity to come back to past customers and continuously work with them to offer new products or services. Having a customer that trusts the business and knows you and the services you give brings steady customers and increases the chance of referrals.
5. Direct Link
Telemarketing makes a direct link to your customers and gives an idea of the business and its products.
Successful Outbound Telemarketing Project Completed on a High Note
A large trade association with monthly local events has a new list of leads that can be the potential attendees. The client has been using Open Look for many years when it comes to telemarketing and lead generation but this time, they only needed a reach out of the new leads for information dissemination and for them to send an invitation. The task is also used to verify and clean up the obtained leads. As part of their business extension, they called upon Open Look for a complete solution.
The client provided Open Look an initial list of 1,346 leads. Upon reviewing the leads in the list, Open Look telemarketing team took charge of the job. The team actively called each person in the list and informed them about the association’s local event. The team encountered difficulties like the person listed was hard to reach, not interested while others were non-contact.
But the team was determined to make the project a big success so for non-contact, each agent was tasked to call them for at least 3 cycle. For the not-interested leads, the team implemented one call policy but with a request to send an invitation for a review and if they find it interesting, they can just sign up for the event.
In a short period of time, the team surpassed client expectations by getting most of the leads with positive remarks. From February to May this year, the team has contacted a total of 6,626 leads. The client was so happy with the outcome that they opted to call on Open Look for any related services.
Telemarketing still continues as one of the best resources to any business. It builds awareness and promote through the digital outlets while connecting with clients and building strong relationships. You don’t have to scrap with business challenges. Let Open Look create a telemarketing strategy customized for your success. Call 214-403-3755 or email mike@open-look.com.
