Photo Editing Case Study

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Objectives

An apparel retail shop with a large e-commerce site and product catalog consisting of over 10,000 products, was struggling to meet the needs to digitally edit images of products to display on the site in a timely manner. The initial project consisted of 203 images requiring editing and needed to follow a strict, specific style in order to maintain consistency throughout their site. A uniform background along with editing any imperfections was asked in order to achieve a more presentable, consistent look. All of these requirements needed to be completed within a tight deadline allowing the retailer to display the most up to date inventory on their site. Reporting was required in order to track the output and completion of the project.

Impact

The Open Look Design Team successfully completed this project and was able to meet the needs of the retailer within 3 days. Based on the successful completion of the project, the retailer has decided to outsource all photo editing needs including images of both products and models. The Open Look Design Team has now edited over 11,000 images in a span of less than 12 months, and has increased efficiency with designers completing nearly 20 images per hour. The production of the Open Look Design team has allowed the retailer to decrease their cost, eliminate the need of managing the process, as well as update their online inventory in a more timely manner.