Using Custom Telemarketing Campaign for Data Capture and Verification

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On March 14, 2018, In Audience Development, By , With No Comments

There are several outbound marketing methods that you can operate in tandem with lead generation and other telemarketing campaigns. But, if you are using the telephone as a lead generation technique, you need to make sure you use it sensibly.

Telemarketing is numbers games. Whilst that is right, since not every prospect is ready at the point of contact, your approach counts a lot. It will be the variance between success and objections so check out our tips and see how you measure up concerning how to make telemarketing calls more effective.

 

Open Look helps businesses become more operational in their business improvement. We run outbound telephone calls and also, with our experience, we guide businesses through customized telemarketing campaigns. We always provide assistance for them to make the best choice and spend their budget intelligently. If you’d like to know more, give us a call. Here’s one story of a short campaign we’ve run successfully.

Challenge

A multiple-event, specialty trade show organizer needed to refine and update customer information in their database. Over multiple years, the show organizer built a large database of customers and needed to add demographic information and update old information. One important piece of information that needed to be gathered was email addresses. The project required a large amount of work which made it difficult to assign current employees to the project, and hiring new in-house employees was not justified considering the required work was not a long term task.

Objectives

The show organizer needed to call retail locations and capture primary business categories, store buyer name, email address, and update any incorrect contact information. The database consisted of over 5,000 businesses; the project required completion within 4 weeks. Accurate daily reporting was necessary in order to provide the client with a clean updated database to import into their customer management system.

Solution

Open Look assigned a dedicated team of three telemarketers to the project. Each retailer was called 4-5 times prior to declaring the location as “unreachable.” A uniform reporting system was developed to ensure data accuracy.

Impact

The Open Look team was able to resolve over 60% of the database through the telemarketing efforts in place, with capturing 40% email addresses of the retailers provided. Based on the success of this initial project, Open Look played a vital role in 3 similar time-sensitive projects, as well as one long-term, on-going contract. Open Look assisted in the launching of 5 new digital products the organizer offered to their show exhibitors. The new product required exhibitors to sign up to a new lead generation website which allowed exhibitors the opportunity to receive information on interested potential consumers of their product. The initial goal was to achieve 1,000 participants, show exhibitors, within a six-month period, which was also achieved at 100% completion.

If you are looking to see how to make this happen, contact Open Look today. At Open Look, we specialize in delivering quality standards that include custom telemarketing campaigns as well as audience development that works best for your business.

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