Data Formatting Case Study

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Objectives

A publishing company offers lead generation services to sponsors of their webcast series. Each client requires a specific, unique format in which the data is returned,in order to easily import into their internal databases.

The publisher has a fixed format in which they receive data, and needed to manually manipulate each file in order to meet each client’s requirements. Each file needed to be formatted and returned back to the publisher within a 3-day turnaround time.

Impact

The Open Look Data Team was able to exceed client expectations and expedite the return of the final file to the publisher in less than 2 days. Because the file was returned so quickly, the publisher’s client requested for additional tasks and further appending multiple data points, in an effort to further understand the data being delivered. The results generated a commitment from the publisher to continue to use our data services for all of their lead generation needs, as well as open additional discussions to further explore Open Look services for other business units.