Brad has been in publishing and off-shore outsourcing for 10 years. He specializes in evaluating processes for Open Look customers and re-creating those processes and functions into a cost-saving or revenue-generating solution, both inside and out of publishing or media. With many creative content ideas, Brad has helped Open Look launch a variety of different brands for custom publishing clients ranging from local content all the way to nationally distributed financial titles. Before Open Look, Brad was a Director in a Niche Media company overseeing sales, customer service, and offshore staff for over 30 niche brands. He also spent many years in the automotive industry in progressive sales, marketing, and brand roles with a Big 3 auto manufacturer.
Mike Obert has been in publishing for over 25 years and specializes in monetizing magazines through ad sales and distribution. With creative revenue generating ideas, Mike has launched over 50 magazines in his career. In addition, he manages several custom publishing projects for clients that want to monetize content in their industries. These projects include precious metals, fantasy sports, high school lacrosse, and hyperlocal content. Mike and partners started Open Look in 2012 to help niche publishers leverage offshore services to help with productivity and reduce cost. These services include sales, content, design and distribution. Mike, was the Senior VP of Sales for a large Niche Media company prior to starting Open Look and was responsible for all ad sales, customer service and niche distribution.
Kevin is an accomplished sales professional with an outstanding record of success in the niche publishing sector. He is originally from Southern California and began his career in advertising sales for a variety of special-interest automotive publications. In 2010, he moved to the Philippines tasked to develop and manage the offshore advertising sales team for a Niche Media company, in 2 years the team of six reps generated and managed over $1.3 million in advertising revenue.
Having lived in the Philippines since 2010, Kevin has experience in developing and building teams in every facet of the publishing process.