As the publishing industry continues to swing and change, the visual component of a magazine is becoming progressively significant, and having a creative team of graphic designers to rely on is critical to ensure that you make a good visual impression.
Appearance is everything!
From a magazine cover to layouts and more, the digital age has proven, time and time again, that the visual components of magazines are quickly becoming as important as the magazine content itself. The cover in your next release will be both the first and the last thing that people see, so why not make a good impression? The best way to do this is to tap a team of graphic designers.
For starters, the first step is to make sure the magazine issues are visually appealing and the design corresponds to the content.
The most efficient way to make sure your magazine will be translated well is to have an appealing cover done by a creative graphic designer that you trust. It’s important to form a relationship with any designer you decide to work with so that nothing gets misinterpreted and they understand your vision entirely.
Don’t be afraid to give feedback!
A graphic designer’s job is to bring your ideas to life through art and designs, so be completely open about what you like and what you don’t like.
Check out ASME’s Top 40 Magazine Covers of the Last 40 Years to see what stands out. A lot of times, the cover is what makes the audience decide if they’re going to purchase or not, so make sure to hire a designer who will also do as much research as possible on the niche that you’re thinking about working with! Keep in mind that graphic designers typically promote their best work, so anything they share publicly should give you a good idea of what they are capable of creating.
Content is always the most important thing, but do not forget that your magazine cover is just as crucial to your vision!
Here at Open Look, we offer graphic design services to help you take your magazine design to the next level. Check out all of our options here!