An apparel retail shop with a large e-commerce site and product catalog consisting of over 10,000 products, was struggling to meet the demands of conducting photo shoots, editing and enhancing images and uploading to their website in a cost effective and timely manner. The image editing process requires strict adherence to their stylistic vision consisting of consistent background, enhancements of imperfections and sizing, all being completed within a 24-hour window.
The Open Look team began with initial testing of images, both products as well as models. After working together with the client defining workflow, addressing skin tone requirements, contrast and sizing. A process was developed to complete editing requirements per photo shoot, within the required deadline and providing detailed reporting including completed images as well as corrupted images requiring additional attention.
The retailer has decided to outsource all photo editing needs including images of both products and models. The Open Look Design Team has increased efficiency with designers completing in excess of 1,500 images on a weekly basis and within the necessary 24-hour window. The production of the Open Look Design team has allowed the retailer to eliminate the need of managing the entire process, and most importantly, decrease their cost as well as ensure their on-line inventory remains current and up-to-date.