Challenge
A large trade association with monthly local events has a new list of leads that can be the potential attendees. The client has been using Open Look for many years when it comes to telemarketing and lead generation but this time, they only needed a reach out of the new leads for information dissemination and for them to send an invitation. The task is also used to verify and clean up the obtained leads. As part of their business extension, they called upon Open Look for a complete solution.
Outbound Telemarketing
Audience Development
Solutions
The client provided Open Look an initial list of 1,346 leads. Upon reviewing the leads in the list, Open Look telemarketing team took charge of the job. The team actively called each person in the list and informed them about the association’s local event. The team encountered difficulties like the person listed was hard to reach, not interested while others were non-contact.
But the team was determined to make the project a big success so for non-contact, each agent was tasked to call them for at least 3 cycle. For the not-interested leads, the team implemented one call policy but with a request to send an invitation for a review and if they find it interesting, they can just sign up for the event.
Impact
In a short period of time, the team surpassed client expectations by getting most of the leads with positive remarks. From February to May this year, the team has contacted a total of 6,626 leads. The client was so happy with the outcome that they opted to call on Open Look for any related services.