Challenge
A well-established niche publisher with two leading international hobby magazines recognized the opportunity for improved magazine layout and graphic design production through outsourcing. To take these processes to the next level, the publisher called upon Open Look to handle their largest paid circulation publications: one devoted to the homebrewing hobby and another for people who make their own wine. Each magazine is published in both print and digital editions. They publish special newsstand issues and books. And they run the world’s largest event related to their niche, as well as annual conferences and bi-annual Boot Camps.
Graphic Design
Magazine Layout
Solutions
The client’s goal was for Open Look to take over all of the magazine layout and graphic design production. Open Look hand-picked one of the finest graphic designers in-house to study, research, design and lay out their upcoming magazine issues. To be successful, Open Look had to keep up with their fast-paced production cycle without sacrificing the quality necessary to improve the audience reach of the publication.
Impact
The client is now able to cost-effectively rely on Open Look to maintain the quality and distinction of their publications. From September 2018 to February 2019, Open Look laid out 11 magazine issues.
“Making the move from a full-time, salaried, in-house graphic designer for our two magazines to Open Look will save me 39% over the first year. On top of the significant cost savings, I’m very happy with the quality of their design work and how much easier it was than I thought to outsource my graphic design. Thanks to the Open Look team.” – Publisher.